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Everything About Marketing Research

The very topic of marketing research is the result of consumer-oriented marketing. These days, it has become vital to systematically study the diverse aspects relating to the marketing process about fulfilling the expectations and needs of the consumer (i.e. the right product or service, at the right time and at the right place). A Linkage […] Read more

The top 3 methods to measure your customer experience

Improving the customer experience cannot be a guessing game. There are methods you can use to benchmark and improve the experience for your customers, guide your customer experience strategy and create happier, more loyal customers. But there are myriad choices of customer experience measurement available and how can you know which one is the best for […] Read more

Why Do Document Management Projects Fail?

As a Financial Document Service provider, we understand the importance of an efficient document management system for your business. Before you invest in a document management solution, you need to understand it is just not a matter of researching for suitable options and purchasing a system. These are just the initial steps; the follow-through of […] Read more

5 easy strategies to win over your competitor with web monitoring

The old saying “Know your enemies, even better than your friends” still prevails because in battle, knowing your enemy’s strategies and next moves provides the ability to launch a preemptive strike or at least to plan counter strategies for their next move on the battlefield. Though we are not practically on the battlefield the comparison […] Read more

Customer Experience Is Much More Than Customer Satisfaction

Before understanding the difference between customer experience and customer satisfaction, let us first understand what both these terms mean. Customer Experience can be broadly defined as the sum of all the experiences a customer has with a business across every touch-point. And on the other hand, Customer Satisfaction measures the degree of satisfaction a customer […] Read more

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