Website Design, Paid Marketing & Email Marketing
Business Productivity Platform
Performance Marketing Manager
Director of Sales & Operations
This is a case study on how we paved the way for JOBPROGRESS, a Business Management Platform for Home Improvement Contractors, to achieve exponential success by easing their lead generation process.
They lacked the skills to analyze and optimize campaigns or their digital performance for further enhancements. Little did they know, their value proposition of helping the local contractors excel could be used more effectively than they did. We even designed aggressive landing pages and create a unique domain to conduct all our marketing activities and analysis for them
Without modifying the authenticity of the original website, we suggested using a different domain name altogether to track the ad campaign’s metrics. This would result in tracking the performance separately while als keeping the content on the original website intact for SEO purposes.
PAID MARKETING :
Started with Google and Facebook ad platforms but with an increase in the performance, we also oversee Capterra ads
EMAIL MARKETING :
Structure lead nurturing campaigns to increase the open rate of the leads.
Incorporated Simple Plain Text Mailers. A text-only email which creates a personalized feel because it looks like an email coming from an individual, rather than a company or brand. This strategy is helping in improving the subscriber engagement.
We essentially understand your problems and tailor strategies that best fit your needs, to optimize for the highest performance, backed by data-driven analysis.