Company Blog

Customer Experience Is Much More Than Customer Satisfaction

Before understanding the difference between customer experience and customer satisfaction, let us first understand what both these terms mean. Customer Experience can be broadly defined as the sum of all the experiences a customer has with a business across every touch-point. And on the other hand, Customer Satisfaction measures the degree of satisfaction a customer […] Read more

Biggest mystery shopping misconceptions! Don’t have faith on them!

We often hear about excuses against secret shopping research that can be rather called as mystery shopping misconceptions than a real and justifiable drawback. This is more because of few negative folk tales prevailing about it. I feel being a mystery shopping service provider; it is our responsibility to pull off the veil of these […] Read more

Stop Believing These Social Media Monitoring Myths

With so many different social networks popping up daily and multiple monitoring platforms, social media monitoring has become even more challenging. Social Media is like huge and thinking where to start from can be very tricky. When it comes to social media monitoring, there are end number of myths floating around which make it difficult […] Read more

Debate: To tell or not to tell about mystery shopping assignment to the employees

Still, many people don’t have a clear understanding about the mystery shopping program and why the word mystery is attached to it. Some feel that keeping the whole mystery shopping assignment secret is like keeping employees in the dark. While some have an opinion that revealing the secret about the assignment to the employees loses […] Read more

5 Most Popular Questions Types For An Online Questionnaire

There are many different question types when it comes to online questionnaires. But one needs to understand when to use each question type. What makes me say so is; if you make one wrong choice your whole survey can be a failure. The incorrect question type will give your incorrect answers, and the entire data […] Read more

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