Did you know a consumer decision-making differs with the type of buying decision they need to make. Yes! There would be a lot of difference in the buying behaviour of a person when he\she would be purchasing toothpaste or a new car. It has been observed that complex and expensive purchases involve more deliberation and more participants. Keeping this changing buying behaviour in mind today, let’s discuss the 4 Main Types of Consumer Buying Behaviours.
Main Types of Consumer Buying Behaviours
1. Complex Buying Behaviour
Customers go through complex buying behaviour when he\she is highly involved in the purchase process and know the significant differences between different brands. Consumers showcase complex behaviour pattern when they are purchasing an expensive, infrequently bought and risky product. Such a customer does not know much about the product but needs to learn a lot before investing.
2. Dissonance-Reducing Buying Behaviour
Occasionally the consumer is highly, involved in a purchase but he\she sees very little difference in the brands. The high involvement shown is due to the kind of product which can be expensive, infrequent, or risky. But in this case since the brand differences are not pronounced the buyer would buy fairly quickly.
3. Habitual Buying Behaviour
Consumers who showcase the habitual buying behaviour have very little involvement in the product or brand category. They simply go to the store and reach for their preferred brand. Since they keep reaching for the same brand, this shows a habitual pattern, and not strong brand loyalty.
4. Variety-Seeking Buying Behaviour
Some buying conditions are categorized by very low consumer involvement, but see noteworthy brand differences. In this category of buyers, it has been often observed that they switch a lot of brands. Consumer might choose a brand for some set of beliefs, but without making much evaluation, once they use the product they tend to evaluate it and when the next time they go out to buy the product they would reach for some other brand out of boredom or even for a wish for different taste. Here brand switching occurs for the sake of variety and not for dissatisfaction.
The buying process of the customer is a journey that is full of complexities. To have a good knowledge of the different Types of Consumer Buying Behaviours contact iSN Global Solutions for our Sales Support Services. We offer excellent Account Profiling services which can help you understand the different buying behaviours of your audience. We assure the data and statistics are taken from verified sources at iSN.