Tags: ‘Target Customer’

The top 3 methods to measure your customer experience

Improving the customer experience cannot be a guessing game. There are methods you can use to benchmark and improve the experience for your customers, guide your customer experience strategy and create happier, more loyal customers. But there are myriad choices of customer experience measurement available and how can you know which one is the best for […] Read more

Customer Experience Is Much More Than Customer Satisfaction

Before understanding the difference between customer experience and customer satisfaction, let us first understand what both these terms mean. Customer Experience can be broadly defined as the sum of all the experiences a customer has with a business across every touch-point. And on the other hand, Customer Satisfaction measures the degree of satisfaction a customer […] Read more

Formulating A Customer Experience Measurement Strategy Made Easy

Are you one among those business owners looking to measure and improve your customer experience? Well, the first step to this would be to formulate a customer experience measurement strategy. This strategy, if executed properly would provide you with the opportunity to ensure that your set standards are met – if not exceed. And, what […] Read more

Three Key Approaches To Competitive Intelligence

The action of collecting, delineating, learning and distributing intelligence related to competitors, products, customers and any other side of the business environment required for the managerial and strategic decision-making process is known as Competitive intelligence. CI also includes improving the competitiveness of the organization relative to its complete environment and stakeholders. Let’s discuss the three […] Read more

Debunked 5 Myths About Customer Experience

Most of us tell ourselves myths to survive. Like the societies, even businesses create their own mythologies to make sense to the world. Time and again there are many myths about customer experience which come up. And these myths help businesses deal with the uncertainty of the marketplace. But the actual truth about customer experience […] Read more

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