Tags: ‘topstory’

How to use a White Paper as a marketing tool

Believe it or not, today’s businessmen and women love white papers. The reason being, a white paper can be effectively used as a marketing tool for your business. However, it is important to know all its features and important points before you think of using a white paper as a marketing tool. And believe us, […] Read more


Blog as a driving tool for generating leads – Here is how to write a blog

Researches have shown that Organizations with a company blog generate 70% more lead than those who doesn’t really have a blog. Doesn’t matter which industry or trade you may belong to, publishing blogs about your product / service or industry is something that you cannot afford a miss. Hence, with blogging almost a necessity these days, […] Read more


It’s time to outsource your work

While running a business, you come across several difficulties and challenges. The challenges can be anything from generating leads, finding a client, planning the work, hiring the right talent, training your staff for various tasks, managing your business and financial documents or managing your data. The list doesn’t end here. Increased work pressure can sometimes […] Read more

Oct, 08, 2015



Importance of Competitive Intelligence

The concept of Competitive Intelligence or CI is now catching up fast in the corporate world. People have started to incorporate Competitive Intelligence in their business model; and thus in turn, in their business strategies. However, before you try various marketing strategies and change your business models based on that; you should first understand the […] Read more

Oct, 05, 2015



Understanding the importance of a business card

We know what a business card is. During any important business meeting with your clients, you exchange the business cards. The business cards consist of some important details such as contact person’s name, his contact details (phone number, email ID) and also that person’s designation. These details often prove to be useful in further communication. […] Read more


Promote your product with Copywriting

Getting the right marketing message is must. Effective marketing copywriting is the only of reaching your customer emotions. No doubt images attract but the text is the point of action. There are many challenges you face while marketing any products or services. You have to stand out unique and ping your consumer all the time. […] Read more


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