A research medium that has ever undergone innovation and experimentation is surely the World Wide Web. It offers the researchers an easy access to the whole universe of potential consumers. Most importantly, it presents a ready canvas to paint ideas in a constantly expanding variety and a cheap and effective way of adapting concepts and approaches. Probably, that is why innovation in research has gained huge momentum since the aspect of online research has become a crucial element of the mix.
Here are the innovative approaches to online research
Online graphical research:
The Internet provides a major advantage to utilize graphics as a sophisticated degree in any online research. The best way to utilize the graphical environment is actually to interact with it as part of the environment. An example for this can be an observation of the various aspects of why people like a particular brand of product in a graphical representation form. Online research also provides a facility to interrogate with the environment and have a more clear idea about the customer’s preferences.
Narrative analysis and presentation:
An idea or concept on which a lot of effort is done, if not presented well loses its entire charm and worth. Research says that the conventional, often dry medium of presenting findings through reports does not do justice to the depth and quality of any of the contributions. It particularly holds ground when dealing with a different culture or ethnic perspective. Online research has access to the entire globe and an efficient researcher can provide a solution to the client’s problem by providing more creative feedback. Depending on the nature of online research and subject matter this may be more or less appropriate. But surely it is worth considering at least as a story based or narrative approach to the online research findings where interior background, experience, and motivations are allowed more expressions.
Taking one step further in the creative approach many innovative practitioners have chosen to include more interpretative approaches to the online research and presentation. This can give an edge specifically, in the areas where creativity and connection with consumer’s cultural self-perceptions and responses are important. Advertising and packaging are such creative areas. It can provide a useful adjunct to the online research. This approach can even provide an inspiration and expression or cultural understanding of a new market, or anything that prompts an original spark of creativity or insight might be useful. Any such approaches in online research are most welcome!
An online research service provider may provide more such creative and innovative concepts. ISN Global Solutions is such online research service provider. iSN believes in such open-minded and creative approaches to online research. Get in touch with us immediately to assess your organization’s potential for innovation and out-of-the-box thinking.
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