Bad customer service is one of the fastest ways for a business to lose its valuable customers. No business is 100% perfect when it comes to giving excellent customer service, there would be few tough times too. Bad customer service is one of the biggest things holding business back today, this is costing them revenue. According to many consumers with poor customer service experience is causing them to actually stop doing business with a company totally and switching to other competitors. Today, let’s discuss why it’s time to take bad customer service seriously.
Why It’s Time to Take Bad Customer Service Seriously?
- Value of Customer Retention versus Acquisition
The cost of getting new customers is 6-7 times more than retaining the existing ones.
- Customer Abandoned Transactions
Bad customer services have encouraged the consumers to abandon a transaction at the point of sale.
- Unhappy Customers Do Not Return Back
Unhappy customers are less likely to be repeat customers. Unhappy customers stop doing business with companies due to bad customer service.
- Negative Publicity
Customers tend to talk more about their bad customer services than the best customer service. If they talk more about their bad experience this works like negative publicity. The business would lose their customers and also damages the chances to get new customers.
- Short Term and Long Term Damage
Bad customer service can cost the business money in the short term, but in the long term the chances to attract new customers becomes even more difficult.
- Reveal Truth Publicly
The customers aren’t only talking about their bad experiences with their family and friends. But these days they talk it out in the social media. Social media is growing immensely and its popularity is an avenue for the frustrated consumers to talk about their bad customer service experience publicly.
It doesn’t matter how exceptional your product or service is, if you fail to provide good customer service you are at high risk and can lose your business. Not listening to the customers is a big mistake and this can lead to cases like angry customers, lost business and damaged reputation.
Mystery Shopping can be one of the best ways in which the business can measure their strategies from the customer’s point-of-view. iSN Global Solutions offer excellent Mystery Shopping Services. We have experience in all the phases of the mystery shopping cycle. Contact us for our Mystery Shopping Services, we have expert professionals who help you manage your relationship with your employees and your customers in the best possible way.