Designing an effective banner campaign can be a time-consuming and complex process that involves many people. Because of time restrictions, sometimes it is easy to forget some steps or disregard particular aspects of banner design. Fortunately, it will no longer be a headache anymore. We have designed these guidelines to help you with your creative banner design. Follow these pointers to work as efficiently as possible, and get everything covered.
Here are a few pointers to help you:
- To increase market presence, it is prominent to highlight your company's logo but not as much as the value proposition and call to action.
- The value proposition is a unique selling point, and it should highlight the service/product you offer and draw attention to itself with appealing offers and prices. Consider phrases like '50% discount' or 'limited time deal'. It should take up most of the space in your advertisement and grab the reader’s attention.
- Keep the information and aesthetics as minimal as possible. Viewers will not pay attention to your ads for more than 5 seconds. Visitors should get the message you want to convey by that point.
- Depending on the content of your banner, buttons may frequently boost your ad's click-through rate (CTR). If you want to utilize them, put them after your copy on the lower right side in (subtly) contrasting colors. Maintain this consistency throughout the ad campaign.
- Change the size of your headline and body content. Every piece of content must be four lines or fewer.
- Use cursive/script fonts, extremely thin font weights, all capital material, or font sizes less than 10 pt unless it's a disclaimer or copyright notice.
- To give the text a sense of visual urgency, use contrasting, vibrant colors. Advertisements on banners are not necessarily meant to be inconspicuous.
- Keep in mind that integrating visuals in your banner advertising isn't always necessary. Killer writing and gorgeous typography may both have the same impact.
Select the relevant colors.
Colors have different cultural implications and are thus subjective. When choosing colors, keep your target audience in mind. Below is a list of colors and the emotions they often generate in a Western audience.
- Red represents passion, rage, excitement, and love.
- Orange represents playfulness and energizing feelings.
- Yellow represents happiness, brightness, and friendship.
- Green represents health, vitality, the environment, progress, and nurturing.
- Blue represents security, trust, purity, calm, intelligence, refreshment, and coolness.
- Purple represents luxury, grandeur, extravagance, knowledge, and magic.
- Pink is associated with love, tenderness, femininity, youth, and infants.
- Purity, cleanliness, modernism, sterility, simplicity, honesty, and innocence are all associated with white. White evokes ideas of prosperity and youth.
- Brown is associated with nature, wood, seriousness, masculinity, and roughness.