Businesses today need to adopt both traditional and digital marketing methods to be recognised in the industry. Google is a highly-used search engine and promoting your business through Google can be both cost-effective and result-driven.

Branding management or brand management is a crucial part of establishing and maintaining brand identity, managing brand reputation, and improving your audience’s perception of your brand...

Instagram is always updating its algorithm to show users the most relevant content. In 2021, it planned to focus on content that sparks conversation. And in 2022, Instagram says it will focus on "meaningful interactions".

YouTube is a powerful marketing tool that businesses can use to reach a wide range of audience.

Facebook employs cutting-edge machine learning tools to target users with advertisements and provide you with information. LinkedIn utilizes AI to give you particular content in your feed...

Providing multi-channel customer service is a crucial aspect of a business nowadays. However, it is even more important to use the right tools...

For social media to be effective, you need to do more than just posting content. You must go above and beyond to exhibit your brand authentically and regularly interact with your audience.

Millennials have discovered a new method to become financially independent by using affiliate blogging as their sole source of income. All bloggers and content producers have found a way to follow...

People often think that social media sharing doesn’t directly impact SEO. However, when you share your content on social media, it can influence SEO in these ways:

Every digital marketer should have diverse skills with knowledge of digital marketing tools.

Digital marketing can provide valuable insights into your marketing campaign, but marketing costs a lot of money...

Reels insights may appear simple at first glance, but optimizing short videos can be difficult at times.

Designing an effective banner campaign can be a time-consuming and complex process that involves many people.

Your content gives you a unique identity, and persona that helps create a niche in a market that is already drowned with a million other voices trying to seek attention.

What if we told you that content marketing costs 62% less than traditional marketing and generates approximately three times the number of leads.

What appeals to you more: an e-commerce site to learn about your audience, followed by improved content and images to promote conversions, or simply paid advertising?

First-party cookies automatically capture and store our information. So whenever we exit the page and then later re-visit, our chosen products get restored in our cart.

Visual search requires capturing the image of an object to generate relevant information or search results related to that object.

Information and updates around the globe can be accessed now with a single click. But the growth of voice search puts no limits on it.

Otherwise known as location-based service, Geofencing is a feature used in creating a virtual perimeter around a location.

E-commerce has revolutionized the entire business space. Businesses are carried more efficiently with the smooth process of e-commerce management.

There has been a dramatic change in customers’ buying patterns and product demands due to the pandemic.

Search engines have become our digital encyclopedias. They are limitless, easy to access, and enriched with information.

It’s no secret that there’s an app for almost everything today. Today, users are spending hours and hours on various applications.

Timely communication with your customers plays an integral part for all sorts of businesses.

Earlier it used to take days to transfer your thoughts. Now, all it takes is a click and within a second the job is done.

Advertising is an ever-growing industry. Every hour, every minute, and every second we're exposed to countless ads.

You must have heard "Content is King". And, it is actually.

What's a common challenge for companies and freelancers? Finding a continuous stream of clients who are ready to pay you your worth for your services.

Creating a website hasn’t remained a choice anymore, it’s a necessity. Pandemic has forced most business owners to take the online path to promote their businesses.

How do you create a buzz around your brand among the target audience? Well, Social Media Marketing (SMM) is the answer.

It is now a given fact that digital marketing is an absolute must for every small and large business.

SEO - Search Engine Optimization is also known as the modern way of finding your customers online. Your business needs the ultimate push to foray it to new heights.

Mystery shopping is a tool used by retailers, Consumer watchdogs (nonprofit organizations working for protecting the rights and interests of the consumers), and market researchers to collect information about products and service delivery.

Discover 5 tools to analyze your performance marketing campaigns and benefit from them

Understand how your business can benefit from power-packed performance driven solutions

Make the most of social media to grow your business and make your presence count with these simple and effective guidelines!

Discover how to make optimum utilization of your business resources to enhance your marketing functions

As a brand owner or marketer, one's biggest goal is to increase brand awareness. But what does brand awareness imply? Let's find out!

We all at some point in our professional lives have surely contemplated on whether should we focus more on organic marketing or paid marketing?

Before I talk about building email lists and all that stuff, I want to first talk about the value of email. Email according to me is the lifeblood of my marketing and certainly for any organization as well.

Don't you like it when Amazon gives you a product you like at a very cheap price? Or when Netflix will give you movie recommendations that are better than the ones your friends recommended?

As time passes by we generate more and more data daily, considering the last two years we generated around 90% of data, and it is growing rapidly.

Email marketing was, is and is set to continue being one of the most effective ways for marketing. Since it lets you have one-to-one conversations and build long-term relations with your clients.

We live in a day and age where customer acquisition is not only perplexing but is also costly. Whether it is via your marketing or sales campaigns, or whether you have to wine and dine them...

We live in a day and age where customer acquisition is not only perplexing but is also costly. Whether it is via your marketing or sales campaigns, or whether you have to wine and dine them...

The digital boom has left the world with a never-ending demand for digital marketing services and experts.
Given that my company and I are in the same industry we certainly love it. However, there's one thing that disappoints us.

There are various roles designers play in various industries like graphic designer, user experience (UX) designer, user interface (UI) designer, interior designer, art director, fashion designer, and so on...

Now that our organization has completed 4+ years of creating performance solutions for the SaaS industry, we have some insights about SaaS that we wanted to share with y'all.

Conversions, conversions, conversions, there's nothing more important than conversions for the SaaS Industry.

After a rigorous survey and analysis of some of our client's processes, we noticed a common factor, 65% of them were not evaluating their unit economics. So after taking into consideration what we suggested, followed by their application, they found a new ease in task deployment, creating a comfortable...

When you hear the word customer, what is the immediate suffix that comes to your mind? Yes, it's no secret, its Customer Experience (CX). Businesses have strived and evolved to be better every day and that's how CX has evolved from customer service - customer satisfaction - customer experience.

Despite all the talk around digital and customer centricity, most banks across the globe continue adding digital technologies, in bits and pieces, to either improve their bottom line or streamline their operations for better speed. Most banks are yet to step out of their boundaries and enter the minds of the consumers.

Today's customer expects the world from big food casual brands. Unlike yesteryears, her expectations are not restricted to pocket-friendly delicious food alone. She desires a fast-casual atmosphere, an engaged experienced and best in class aesthetics to please her senses. She requires constant communication, personalization, and convenience.