Lead Generation
Automobile Company
Performance Marketing Manager
Director of Sales & Operations
October 2019
Having experience in the automobile segment with other premium brands, ISN laid down a closely knitted strategy to increase the number of leads for the brand.
Our clients wanted us to generate leads for potential buyers in the early stages of their research cycle & to a nurtured audience targeting test drives.
We used creative communication as the hook tied up with our platform expertise to effectively generate leads and high conversions. Building a better share of voice was also a KPI that we managed to achieve.
60% SoV in the target market along with a 30% improvement in engagement ratio. Conversion rates increased by 23% after campaigns were modified based on our in-house expertise. The online footprint of the brand on social channels was pumped up by 100% in 3 months to reach a landmark the brand deserved.
We essentially understand your problems and tailor strategies that best fit your needs, to optimize for the highest performance, backed by data-driven analysis.