Social media monitoring is an active monitoring of social media and what’s being said about your product or service. It has many other names such as, social listening, online analytic, buzz analysis, social media measurement etc.
Because of the rapid technological developments internet and smartphones are ubiquitous. People like to share their thoughts and opinion on an online platform, and they use social media to share these things. Using social media monitoring tool you can know what is being said on social media about your product or service. These tools can crawl all sorts of websites including forums, news website, blogs, review sites, and all major social networking sites. This helps in getting feedback from customers and improve upon your product and services. It also helps in bonding with customers and inspire them to become loyal customers.