Tags: ‘Market Research’

Customer Experience Is Much More Than Customer Satisfaction

Before understanding the difference between customer experience and customer satisfaction, let us first understand what both these terms mean. Customer Experience can be broadly defined as the sum of all the experiences a customer has with a business across every touch-point. And on the other hand, Customer Satisfaction measures the degree of satisfaction a customer […] Read more

Biggest mystery shopping misconceptions! Don’t have faith on them!

We often hear about excuses against secret shopping research that can be rather called as mystery shopping misconceptions than a real and justifiable drawback. This is more because of few negative folk tales prevailing about it. I feel being a mystery shopping service provider; it is our responsibility to pull off the veil of these […] Read more

5 Most Popular Questions Types For An Online Questionnaire

There are many different question types when it comes to online questionnaires. But one needs to understand when to use each question type. What makes me say so is; if you make one wrong choice your whole survey can be a failure. The incorrect question type will give your incorrect answers, and the entire data […] Read more

Formulating A Customer Experience Measurement Strategy Made Easy

Are you one among those business owners looking to measure and improve your customer experience? Well, the first step to this would be to formulate a customer experience measurement strategy. This strategy, if executed properly would provide you with the opportunity to ensure that your set standards are met – if not exceed. And, what […] Read more

Prioritize Market Research To Keep Your Brand Afloat, Here Are 5 Reasons

All the marketers would agree that market research is very important for the business. The business landscape is constantly changing and to keep up with the change, market research is totally essential for the brand’s long-term success. Do you know companies who fail to make research a high priority drowns? Let us give you 5 […] Read more

Debunked 5 Myths About Customer Experience

Most of us tell ourselves myths to survive. Like the societies, even businesses create their own mythologies to make sense to the world. Time and again there are many myths about customer experience which come up. And these myths help businesses deal with the uncertainty of the marketplace. But the actual truth about customer experience […] Read more

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