By Duane Fernandes | 9th February 2021

How Does Content Creation & Email Marketing Go Hand-In-Hand

We all wish that automation was as easy as it sounds and that you could just sit back and the bots will communicate with your audience and keep driving you quality conversions.

Now, neither am I here to tell you that automation is some type of sorcery, neither am I going to say it's child's play.


So let's dive right into it!

What Is Email Marketing?

Email Marketing has now grown to not only become a veteran tool for marketers but has also seen a drastic shift in the way it functions and how it is used has evolved over the years.

Email Marketing is the art of tailoring conversations as per the target audience to create stronger relationships and achieve the various marketing objectives.

It is a form of direct marketing as well as digital marketing using emails.

I refer to Email Marketing as the bloodstream of marketing.

Why Is Email Marketing Still Relevant?

Email marketing works brilliantly for some and turns out to be a nightmare for the rest.

Email marketing is one of the most effective channels of marketing, in my opinion.

You get to have a one-on-one experience with your interested users. Hence, email marketing is, was, and will always be extremely important for every marketer.

The question you need to be asking is, "How do I get these relevant emails?"

So let us try and get a better understanding of that.

The Relevance Of Content To Email Marketing

Content Marketing is probably the biggest chapter in the chronicle of the digital boom.

Optimizing your content to effectively integrate the power of email marketing with the reach of social media can help you achieve success greater than you can imagine.

Adding a link to your email sign up is one the most efficient strategies to do so, amongst the never-ending creative strategies to do the same.

What Is Email Automation?

Email automation is the discipline of efficiently automating the mundane tasks in sending emails, using artificial intelligence.

Whether it be scheduling it for a later time, blasting emails to several prospects, and so on.

In today's day and age, every marketer is growing more fond of automation tools and has been profiting organizations.

Have any questions related to email marketing or how to improve your performance?

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How Does Content Marketing & Email Automation Go Hand-In-Hand?

1. Creating Omnipresent Stronger Bonds & Recall Value
Multi-channel audience interaction is extremely powerful. It inadvertently creates a powerful recall value. Having a strong synergy in your digital communication between the various channels will help you differentiate yourself from your competition.

2. Efficiency Enhancer
Another word for automation is efficiency. Every marketer gets put off by all the mundane work that goes into posting, collecting data, and so on. Having this daily task automated, has given marketers the time to deploy their mind and energy into more important activities like strategizing campaigns and many more things.

3. Personalize Your Tone As Per Your Audience
Now, this sounds like a no-brainer but achieving this is harder than you may perceive. It is extremely crucial to do a thorough psychological study of your audience. Put yourself in their shoes, ask yourself, "How they would react to this?", "Where do they spend their time?", "What are their interests?", and so much more. You might not crack it on your first try, but hey, that's the game. No practice can keep giving you results forever. It is a game of creativity, persistence, and discipline.

4. The Fruit Of The Harvested Analysis
Every decision as a marketer should be data-driven. If you guess or follow your gut, you will either be lucky or you'll fail. It is only when you approach every decision backed by analyzing your data that you will be able to generate a realistic forecast.

5. Email Can Provide Clarity and Value
If people decide to sign up for your emailers, they're your fans, it is a given. It takes a lot to entrust one's email ID with someone else. The fear of spammy and mediocre content is one everyone faces before signing up for any email. It takes a process of building trust and a great persona.

The greatest thing about email marketing is having the opportunity to have a one-on-one experience with the user.

I would love to answer any question you have related to email marketing or performance marketing.

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