By Omkar Waghmare | August 2021

How to get leads and conversions from SEO

SEO - Search Engine Optimization is also known as the modern way of finding your customers online. Your business needs the ultimate push to foray it to new heights. It will bring heavy traffic to your website and solve the problem of bringing quality leads to your website. This article will discuss the important actionable steps you need to know to get leads and conversions from SEO.

Start a Blog

Creating content around what you sell will get you a ton of leads and potential conversions. Practicing white hat SEO strategies will not be as successful as black hat SEO strategies in the short run, but it will definitely pay off in the long run.

Optimize Pages

Optimize all pages including the Home page, About Page, Service Page by adding the right keywords that revolve around your brand. It can be specific keywords and long-tail keywords.

Add Backlinks

Building an authority by quoting the authority is called backlinking. This is one of the tactics to up your SEO game. The more quality backlinks you will have the more favorable ranking you will receive by search engines like Google and Bing.

Guest- Posting

This is one of the quicker methods to gain traffic from your target audience. Start with selecting a good guest for your guest post. A good guest means someone who leads, inspires, or is in reach of your target audience. The content will be posted to your site but when he/she shares it on their respective social media handle, our target audience will be redirected to your website.

Faster Website speed

Google and Bing won’t rank your website high if no one visits your website or more than half of your visitors hit the back button before your website loads. It also gives a bad impression on your brand. There is a balance between high aesthetics and minimalist design.

A boring simplistic design will load faster but a highly programmed heavy website full of animations by React javascript and CSS will load slower. Find the right balance and loading time. If you have a visually appealing website that takes 20 seconds to load, it probably won't help you get customers.

Get SSL certificate

Search engines like Google and Bing prioritize an SSL certificate. Websites need SSL certificates to keep user data secure, verify ownership of the website, prevent attackers from creating a fake version of the site, and convey trust to users.

Structure a proper funnel

In the end, it’s all about how you structure your customer journey from cold lead to a fully converted paying customer. It all starts with coming up with a problem statement that your target audience might have and focusing on building content around it. Most of the time the small problems would be solved in your content itself but the big problem that they would have will be solved by your product or service. So it is important to have an actionable CTA that your customers can click on too.

All these points if executed properly will sure shot get you hot leads and easy conversions that will sky-rocket your business.

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