By David Rekar | September 2021
Creating a website hasn't remained a choice anymore, it's a necessity. Pandemic has forced most business owners to take the online path to promote their businesses. Let's see what boxes you need to tick while developing a website.
Domain name is the name of your website. It is the address where internet users can access your website. It is your virtual real estate! Hence owning a correct domain name becomes very crucial. Domain name is also used for creating your email address. An email address of your own looks more professional than using free email addresses. Try to match the domain name to your business name as it wouldn’t create confusion for your customers. If the domain of your choice has been registered already you can always acquire it from others. A domain name registrar facilitates the transaction and provide support service to you.
The name SEO stands for Search Engine Optimization. When a potential customer searches a relative term to your brand, SEO helps in making your website discoverable (First few searches on the search engine). It takes a few months to see the results of SEO. For example, if you run a business of healthy snacks and a customer is searching for a term like ‘healthy snacks’ depending upon your SEO optimization, your brand will be shown within the first few results of their search. Don’t forget to optimize your website for smartphones. Most of the traffic on the websites comes from smartphone users.
Imagine what you want your customers to be able to do on your website and how they would go around purchasing your products or services. This will help you to sort out the sections you want to include. Make it easy for customers to navigate on your website. It is always a good idea to hire a professional writer for your website content. A customer would always want a website that is easy to use. Attractive imagery will help you attract more customers.
It's common to find errors in your codes. Even the best of the coders find bugs in their work. However, if you don't want your business to suffer you should fix them the earliest. Web development is a continuous process. Your website will need a great care in the future as well.
Your website becomes a part of the identity of your brand. Potential customers who have never seen your products in real life will judge them based on their online presence. If you take care of things mentioned above, consider yourself future ready!