By David Rekar | 6th July 2021
Discover how to make optimum utilization of your business resources to enhance your marketing functions
Performance marketing is a subset of the digital marketing discipline wherein an advertiser only pays when a specific action is performed by the consumer.
The actions could range from a click, viewing the content, app download or even a complete purchase.
This is what primarily distinguishes performance marketing from other advertising models.
Any effective marketing plan should factor in the following strategies before kickstarting the campaign.
One of the biggest perks of using performance marketing is its ability to utilize data to personalize the user experience (UX). One such feature is dynamic remarketing. Through dynamic remarketing, businesses can utilize behavioral data of a customer to tailor the ads to suit them.
How to optimize dynamic remarketing for your business.
The field of influencer marketing is more popular than ever before and used actively in social media campaigns in 2021. It's a budget-friendly way to reach the audience on social media. The onus of having an audience following rests purely on the influencer that the marketing campaign can benefit from.
How to create efficient influencer marketing strategies.
Visual search essentially turns any phone camera into a visual discovery tool. It allows the user to simply point their smartphone camera at an object, letting the computer vision technology turn the object in question into an image search query.
How to use visual search efficiently.
Performance marketing has transformed into a multi-faceted field of advertising. It now encompasses a variety of integrated and diverse creative fields and is fast-becoming the most preferred way to advertise online. Performance marketing will only grow to be more sophisticated as users receive access to more data and marketing analytics tools.
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