By Omkar Waghmare | August 2021

Things Everyone Should Know About Digital Marketing

It is now a given fact that digital marketing is an absolute must for every small and large business. COVID-19 pandemic has cemented its importance even further. It is expected that global digital marketing spend will reach $389 billion in 2021 and $441.12 billion in 2022, which itself speaks volumes about how brands are shifting swiftly to digital marketing to stay ahead in the competition.

Let’s tell you about things you should know to integrate digital marketing with your brand.

Optimization of Benefits

Digital marketing builds brand awareness and drives website traffic – these are obvious reasons to embrace it. But, you must harness all its benefits to full potential depending on your business goals. Some of the ways you can leverage digital marketing to your advantage are:

  • Personalize your product and service offerings.
  • Acquire and nurture leads
  • Reduce customer acquisition cost
  • Engage in two-way, meaningful conversations with the target audience.
  • Explore new domestic and international markets
Understanding of Digital Marketing Tools

Optimize all pages including the Home page, About Page, Service Page by adding the right keywords that revolve around your brand. It can be specific keywords and long-tail keywords.

  • Website and App Development
  • Social Media Marketing
  • Content Marketing
  • Search Engine Optimization (SEO)
  • Email Marketing and Automation,/
  • Influencer Marketing
Mobile Audience Targeting

Research says more than 50% of web traffic is mobile and it will witness a 25% increase by 2025. It is imperative that you invest time and effort in reaching out to the target audience on mobile devices. So, if you haven’t already chartered into mobile marketing, it’s about time to do it. You need to make your website mobile-friendly, build a mobile app, create a presence on social messaging apps and ensure that email marketing is mobile responsive.

Omnichannel Marketing

Omnichannel marketing refers to marketing your product and distributing content on various digital channels such as websites, social media platforms, emails, mobile apps, third-party blogs, etc. These days, most customers leave their digital footprints on various online mediums. Omnichannel marketing enables you to connect with your target audience on more digital touchpoints, thereby creating a better customer experience for them.

Performance Measurement

No matter which digital marketing strategy you are using, you must track your results against the marketing KPIs on a daily or weekly basis. After all, you should know whether your investment in digital marketing is delivering the expected ROI. Moreover, continuous monitoring also gives you a real-time view of the performance and make data-driven decisions.

Digital marketing is the social currency of your business. You can no longer ignore it if you want to thrive and sustain your brand. However, it might take a lot of work to get digital marketing right. Hence, it is advisable to educate and continuously update yourself with new trends in this domain or outsource it to a reliable digital marketing consulting agency.

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